Bullshit

Sell What People Care About
December 17, 2023

Sell What People Care About

The SaaS software you sell likely saves customers money and time. That’s table stakes. Focus your selling on things that resonate with people’s emotions.

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The Top Three Lessons You Can Learn From Insurers To Better Serve Your Customers
June 21, 2018

The Top Three Lessons You Can Learn From Insurers To Better Serve Your Customers

A strategy for improving customer experience often helps improve internal business processes by extension. However, it’s important to understand your limits as an organization. Focus on tangible goals that move you in the right direction rather than on a vague, overarching goal like having an “exemplary customer experience program.

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