December 17, 2023
Sell What People Care About
The SaaS software you sell likely saves customers money and time. That’s table stakes. Focus your selling on things that resonate with people’s emotions.
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June 21, 2018
The Top Three Lessons You Can Learn From Insurers To Better Serve Your Customers
A strategy for improving customer experience often helps improve internal business processes by extension. However, it’s important to understand your limits as an organization. Focus on tangible goals that move you in the right direction rather than on a vague, overarching goal like having an “exemplary customer experience program.
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