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Josh Asbury · Operations & Systems
Making Complex Operations Easier to Run
Freight brokerage is the proving ground here, but the same pattern shows up anywhere follow-up, software, automation, websites, and measurement sit in separate lanes. I write about turning that sprawl into systems teams can understand, trust, and improve.
Operations first. Technology second. Growth tied back to the daily work.
Explore the Thinking
See the Work
About Josh
Operations are where strategy meets reality
Currently: COO, Infinity Software Solutions
I work on the systems and processes that determine whether a business can actually execute: quoting, coverage, follow-up, communication, billing, websites, reporting, and the handoffs between them. The work is messy because those pieces rarely line up cleanly inside one system.
My background is in building and operating freight technology. At Infinity Software Solutions, I’ve helped build BrokerPro TMS and BrokerOS, systems used by independent freight brokerages to run their operations and grow online. That work usually starts with the actual workflow, then shapes the software, automation, and measurement layer around the way the business really moves.
The writing here is an extension of that work: thinking through the problems that keep showing up, the tools worth understanding, and the patterns that hold up at scale. Freight brokerage makes the tension obvious, but the same pattern shows up anywhere systems, execution, and growth drift apart.
Focus Areas
The writing here follows the places where operations, technology, and growth tend to get tangled, with freight brokerage as the proving ground.
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Freight Brokerage Operations
- The workflows, handoffs, and operating habits that reveal where brokerages break down and where larger systems problems start to show.
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Systems and Process Design
- Turning repeated decisions into durable systems instead of relying on memory, heroics, or cleanup work.
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Automation and AI
- Using automation where it removes avoidable work, improves follow-through, or gives teams better context.
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Website Strategy
- Treating websites as discoverability, trust, and operational infrastructure, not just brochures or a separate marketing layer.
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KPIs and Measurement
- Making the right signals visible so leaders can improve the work, not just report on it after the fact.
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Growth Connected to Execution
- Connecting sales, service, follow-up, and operations so growth plans have a path into daily behavior instead of living in separate dashboards.
The Work
Systems, platforms, and operating context
The work often shows up around brokerage workflows, websites, CRM data, integrations, dashboards, automation, and the processes connecting them.
Growth Platform · Web · CRM · Intelligence
BrokerOS
Managed website, CRM, and analytics infrastructure for freight brokerages. Built to improve discoverability, lead capture, and operational visibility with continuous refinement built in.
Visit brokeros.com
Transportation Management · Freight Operations
BrokerPro TMS
Transportation management software for freight brokerages. Covers quoting, dispatch, carrier management, billing, and operating workflow from end to end.
Visit brokerpro.com
Workflow Design · CRM · Integrations · AI
Systems & Automation
Custom workflow design, CRM configuration, and automation strategy across Zoho, HubSpot, and brokerage-specific tooling. Built around the process gaps that slow teams down and the systems needed to fix them.
Recent Writing
A few recent pieces on automation, measurement, and making system behavior easier to trust.
Date Stamp Everything in Your CRM
Date stamps make CRM workflows easier to trust because they show when important changes happened instead of forcing teams to guess later.
Automatically Track Your Sales Cycle in Zoho CRM
Zoho CRM can capture sales cycle date changes automatically, which makes funnel reporting and process review far more reliable.